A real survey conducted by the Innovation Center for U.S. Dairy finds a startling amount of U.S. adults believe chocolate milk comes brown brown cows.
The poll of 1,000 adults aged 18 and older taken in April finds 7% of respondents “still think that chocolate milk only comes from brown cows,” Food & Wine reports.
Perhaps more jolting: 48% of respondents “said that they aren’t sure where chocolate milk comes from.”
Mlive provides more less surprising stats from the poll:
- 9 in 10 people say they consume dairy at least once per week.
- 42 percent of all milk consumption comes during the most important meal of the day — breakfast.
- 95 percent have at least one variation of cheese in their refrigerators right now.
- 63 percent of those surveyed say they would rather chill at home with some milk and cookies on a Friday night.
Food & Wine also notes, “37% secretly drink milk straight out of the container, while another 29% use their kids as an excuse to buy chocolate milk for themselves.”
The findings, while alarming, may not be all that surprising.
After all, nearly 10% of recent college graduates believe Judge Judy serves on the U.S. Supreme Court.
EAGnews reported last year:
Nearly 60 percent of those surveyed didn’t know how the Constitution is amended, and almost 40 percent didn’t know Congress can declare war. More than 60 percent of those polled also thought Thomas Jefferson – not James Madison – is the “Father of the Constitution,” the American Council of Trustees and Alumni report.
“Many of the figures may actually understate how poorly our colleges are doing because older respondents performed significantly better than younger ones,” according to a report released by the group this week titled “A Crisis in Civic Education.”
“For example, 98.2 percent of college graduates over the age of 65 know that the president cannot establish taxes – but only 73.8 percent of college graduates aged 25-34 answered correctly.”
Additionally, “When asked to identify the rights guaranteed by the First Amendment, one-third of Americans could not name a single right; 43% could not even name freedom of speech as one of those rights,” the report notes.
The problem starts in public high schools that are placing less emphasis on civics education than in the past, and results from the National Assessment of Educational Progress show it’s having an impact.
In 2010, NEAP test results showed that while nearly all high school seniors studied civics, less than a quarter scored proficient or above. A staggering 36 percent did not have even a basic understanding, and couldn’t “describe forms of political participation available in a democracy” or “provide simple interpretations of nontext-based information such as maps, charts, tables, graphs, and cartoons,” according to the report.