During the Olympic opening ceremonies, NBC apparently stands for Nothing But Commercials.
Viewers took to Twitter to slam the network’s frequent commercial breaks Friday night.
If frequency of televised commercials were an Olympic sport, @nbc could claim the top podium already.
— Andy Smarick (@smarick) August 6, 2016
— Chris Sprague (@Stinkalope) August 6, 2016
— Karen (@KarenLE67) August 6, 2016
Matt Drudge even weighed in, tweeting, “5 commercial breaks in first 30 minutes??!! Send some mosquitoes into the NBC booth!” deftly referring to the Zika outbreak in Brazil.
5 commercial breaks in in first 30 minutes??!! Send some mosquitoes into the NBC booth! #OpeningCeremony
— MATT DRUDGE (@DRUDGE) August 6, 2016
Others were equally as irritated:
— Marc Ryan (@MarcinKeene) August 6, 2016
In the US, NBC managed to splice every two minutes of the ceremony with five minutes of commercials
— Benj Edwards (@benjedwards) August 6, 2016
— Mundie Moms (@MundieMoms) August 6, 2016
— The Rick (@TonTonMacoute13) August 6, 2016
Mediaite notes the first 40 minutes of the Opening Ceremonies included 14 minutes of commercials during six different breaks.