Soap company Dove has punched its ticket for a seat on the social justice train.

The corporation has released a new ad for baby wash titled “Real Moms,” and tells the story of several mothers it says are “redefining” what it means to be a female parent.

Included among the “real moms” is a man identified as “Shea.”

The ad begins on a negative, accusatory tone, with a woman claiming “most people feel like they have a license to tell you what they think it means to be a good mom.”

About one-third of the way through, Dove shows Shea feeding a baby a bottle with his female partner next to him.

“We are both his biological parents,” Shea says, who is identified as a grad student.

“We get people who are like, ‘What do you mean you’re the mom?’

“We’re like, ‘We’re both gonna be moms.'”

“There’s no one right way to do it all,” he later says in the ad.

“Meet #RealMoms whose diverse parenting styles shatter stereotypes about motherhood and prove that there are no rules about how to be a parent today,” Dove says in the video description on YouTube.

“… we’re so inspired by moms around the country who trust their way.”