Want to “snack proud”? There’s now a chip for that, apparently.

Frito-Lay has unveiled a rainbow-colored bag of Doritos chips to promote the gay rights group “It Gets Better.”

Doritos Rainbows are a limited-edition version of Cool Ranch Doritos and come in red, orange, green and purple, according to promotional materials from the company.

The chips are intended to show the company’s support for the “LGBT community,” Yahoo Food reports.

The special chips are only available online and cost $10 a bag.

“We are honored to partner with the It Gets Better Project® to create our boldest chip yet. Each bag brings rainbow-colored chips inside and an inspiring quote on the outside,” the group’s contribution page says.

“There’s nothing bolder than being yourself,” a statement on the back of the bag reads.

After a contribution is made, it takes one to two weeks for the chips to arrive.