There’s a new face to the National Rifle Association, and it’s probably not who most people would expect.

“I’m a good person. I never bothered anybody. But I can’t afford a nice house in a safe neighborhood,” an elderly black woman tells viewers in the NRA’s newest video, “Freedom’s Safest Place, My Rights.”

“I live in a government high-rise. Gangbangers and drug dealers walk down our halls every day,” the woman continues in the one-minute ad. “My neighbors and I were scared. We called the police, but they can’t keep us safe. Some of us are too afraid to even leave our apartments.

“But the housing authority told me if I bought a gun to protect myself, they’d throw me to the streets,” she said. “If I’m not free because of my address today, what makes you think you’ll be free tomorrow?”

The woman goes on to explain the whole issue of gun rights centers on freedom – the same freedom she fought for during the civil rights movement.

“I marched behind Martin Luther King at Selma. I know my rights,” she said. “Now I have my gun.

“I’m the National Rifle Association of America. And I’m freedom’s safest place.”

The video garnered 23,151 views since it was posted to the NRA’s YouTube channel Sept. 11. Of those viewers, 505 gave it a thumbs up, and only five a thumbs down.

Commentary on the video was overwhelmingly supportive.

“I hope my elder will buy a Glock 42,” IamBaal posted. “It will serve her well.”

“Powerful,” heavybones added. “One of our most fundamental rights, which gives teeth to the rest of the Bill of Rights. Without it, the Constitution is nothing more than a toothless (and claw-less) lion.”

“God bless her,” trudginon posted. “The truth is powerful.”

“These commercials made me literally stop what I was doing, and gave me chills,” NishiRN21 commented. “They’re very well done. I’m not an NRA member … but these are definitely persuasive.”

Other videos in the NRA series include police officers, mothers, and others explaining how the Second Amendment is critical to their freedoms.

The messages come as some believe the NRA’s political influence is dissolving.

Adam Winkler, author of “Gunfight: The Battle over the Right to Bear Arms in America,” penned a recent editorial for The Washington Post that predicts the NRA’s “days of being a political powerhouse may be numbered.”

He argues it’s a matter of the country’s shifting demographics.

Rural, white Americans – who overwhelmingly support gun rights – will soon be the minority to black and Latinos, who are more in favor of gun control, Winkler wrote.

“An overwhelming majority of African Americans say that gun control is more important than gun rights (72 percent to 24 percent). While the African American population shows signs of slow growth, other racial minority groups are growing more rapidly — and report even greater support for gun control,” he wrote.

“The fastest-growing minority group in America is Latinos. Between 2000 and 2010, the nation’s Latino population grew by 43 percent. Hispanics, which make up 17 percent of the population today, are expected to grow to 30 percent of the population in the coming decades. Gun control is extremely popular among Hispanics, with 75 percent favoring gun safety over gun rights.”

The trend of American life shifting to cities, and an increasing number of people gaining higher education, are also bad signs for the NRA, according to Winkler.

“Unless the organization begins to soften its no-compromises stance on gun safety legislation, it’s likely to become increasingly marginalized in a changing America,” he wrote.

The other option, of course, is to explain to blacks and Latinos, as well as educated city-dwellers, that the freedoms they hold dear are intricately tied to the Second Amendment, and their right to bear arms.

And that seems to be exactly what the NRA is aiming for.