Donald Trump’s presidential campaign released a new television ad that is markedly hopeful and positive, and it strikes the tone of a closing argument made by a front runner.
The ad, titled, “Our Country,” features the Republican’s remarks at a recent rally.
GOOD MORNING AMERICA – from IOWA!Sharing my new TV spot, #OurCountry – before you see it on air, starting today. THANK YOU for all of your support. TOGETHER – WE WILL MAKE AMERICA SAFE AND GREAT AGAIN!
Posted by Donald J. Trump on Friday, January 15, 2016
“We are going to take our country and we’re going to fix it,” Trump says. “We’re going to make it great again.
“We are going to fix our country. We are going to take care of our vets. We are going to fix our military. We are going to strengthen our borders. We’re going to build a wall.
“We’re going to make it great again. We’re going to make it greater than ever before,” he concludes.
Trump says the ad will begin airing today.
The ad builds on the themes of his first ad, which pollsters say was a hit with Democrats and Independents.
Mercury Analytics dial-tested Trump’s first campaign ad, which touched on a variety of issues including ISIS, radical Islamic terrorism and illegal immigration. The firm found 25% of Democrats “agree completely” that the ad raised some good points; while 44% of Democrats agree “completely” or “somewhat.”
“We expected Trump’s first campaign spot to strongly appeal to Republican Trump supporters, with little impact – or in fact negative impact – on Democratic or Independent voters,” said Mercury Analytics CEO Ron Howard, a self-identified Democrat.
“However, what we see is that among a segment of Democratic and Independent voters who don’t like the ‘messenger’ of Trump – the issues he is raising (Immigration, Terrorism) are real concerns they share.”
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