For a campaign claiming it’s going to espouse “a little more love and kindness,” Hillary Clinton sure has a strange way of showing it.

In Clinton’s latest campaign email, Deputy Communications Director Christina Reynolds uses the word “hate” no fewer than five times when talking about Donald Trump.

But it wasn’t used to describe Trump’s supposed “hate,” but rather Reynolds’ hatred of him.

I’m going to say this flat out:

I think Donald Trump is terrifying, and I absolutely hate what he stands for.

I hate how he insults women, people of color, and entire countries when it suits him. I hate his total lack of understanding of complex issues that impact Americans. I hate that he said he “didn’t know enough” about the KKK to disavow an endorsement from its former leader — WHAT DOES HE NEED TO KNOW? IT’S THE KKK!

But here’s what I hate most: He could be our next president.

She then asked for contributions so Hillary “can take Trump down.”

But just a few days ago, Hillary was lecturing America about how there needs to be “a little more love and kindness.”

“Now it might be unusual, as I’ve said before, for a presidential candidate to say this,” Clinton said during a speech on Super Tuesday, “but I am going to keep saying it: I believe what we need in America today is more love and kindness,” CNS News reports.

The candidate has used the line several times over the last couple weeks.

Is the “hate” email a departure from that strategy?