How does a campaign create a “big” crowd? Make the room small.

Such is the case today in Sioux Falls, South Dakota, where the crowd for Bill Clinton’s speech looked packed in, but in reality, it was not very big.

Here are a couple photos that make the crowd look bulging:

Waiting for @billclinton to take the stage in Sioux Falls. He's here to campaign for @HillaryClinton. #kelonews pic.twitter.com/bpBmG4GiNG

— Brady Mallory (@BradyMalloryTV) May 20, 2016

https://twitter.com/KSOO1140/status/733678160701595648

But the Argus Leader’s Dana Ferguson spills the beans:

Venue here can hold about 1,500. It has been consolidated to push the roughly 300 attendees to the center and up to balconies #clintonsf

— Dana Ferguson (@bydanaferguson) May 20, 2016

“Venue here can hold about 1,500. It has been consolidated to push the roughly 300 attendees to the center and up to balconies,” Ferguson reports.

The South Dakota primary is June 7th.