Hillary Clinton has unleashed a barrage of personal attacks on Donald Trump’s business experience and personal wealth.
Over the last few months she has claimed he’s everything from a bad businessman who screwed people over to amass a fortune, to an out of touch billionaire who flies on private jets, to a conman who isn’t as rich as he claims.
Despite all of Clinton’s insults over Trump’s status and wealth, it turns out she’s actually the one trying to buy her way into the White House.
The Democratic nominee and Priorities USA Action, a pro-Clinton Super PAC, have reserved $117 million in TV advertising from June 21 to election day, according to data from the ad tracking firm Kantar Media/CMAG.
A large chunk of that will be used to brand Trump “too dangerous” for America, drawing on the Clinton campaign’s wildly mocked phrase “Dangerous Donald.”
Last month, PAC senior strategist Guy Cecil told Bloomberg that 75% of their efforts would be negative advertising against Trump. He admitted his Super PAC’s spending would be not be “uplifting” for the campaign.
That means Priorities USA Action will spend at least $87 million to tear down Trump and poison the debate.
Priorities USA Action has already spent $12 million on 3,723 TV ads in eight background states, but it hasn’t seem to make much of an impact so far as Trump remains in the margin of error in most swing state polls like Virginia, Florida, Pennsylvania, and Ohio, according to Real Clear Politics polling average.
Ironically, Priorities USA Action is funded by millionaires and billionaires like George Soros, Steven Spielberg, and Jeffrey Katzenberg.
The Republican nominee’s campaign hasn’t spent any money yet on TV ads in the general election and the pro-Trump Great America PAC has spent only $700,000 on an ad in Florida focused on terrorism.
This is not the first time that a campaign tried to beat Trump by flooding the airwaves. Republican and conservative groups spent more than $75 million in TV ads during the primary while the billionaire spent only around $10 million and won.
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