During the Olympic opening ceremonies, NBC apparently stands for Nothing But Commercials.

Viewers took to Twitter to slam the network’s frequent commercial breaks Friday night.

Wow they put a little of the #OpeningCeremony into the commercials I’m currently watching on NBC… 🙄

— sonia (@soniasideup) August 6, 2016

If frequency of televised commercials were an Olympic sport, @nbc could claim the top podium already.

— Andy Smarick (@smarick) August 6, 2016

Thanks NBC for showing the Olympic Opening Ceremony in the short breaks between commercials. #nbcfail pic.twitter.com/8U9suwRozb

— Chris Sprague (@Stinkalope) August 6, 2016

Dear #NBC: I wouldn't need idiot commentators to explain narrative of #openingceremony if you actually showed it rather than commercials

— Karen (@KarenLE67) August 6, 2016

Matt Drudge even weighed in, tweeting, “5 commercial breaks in first 30 minutes??!! Send some mosquitoes into the NBC booth!” deftly referring to the Zika outbreak in Brazil.

https://twitter.com/DRUDGE/status/761722007692021760

Others were equally as irritated:

@MeredithBlake NBC breaks into parade of commercials with Bermuda. pic.twitter.com/1RINamVYQj

— Marc Ryan (@MarcinKeene) August 6, 2016

In the US, NBC managed to splice every two minutes of the ceremony with five minutes of commercials

— Benj Edwards (@benjedwards) August 6, 2016

Okay @NBCOlympics @nbc your commercials are getting beyond annoying. What's the best channel to watch the #OpeningCeremony on?

— Mundie Moms (@MundieMoms) August 6, 2016

Oh I get it. Put the #OpeningCeremony on tape delay so you can keep the commercials cranking every 5-7 minutes. Great work @nbc 💩💩💩

— Terry Dykstra (@TerryDykstra) August 6, 2016

@NBCOlympics @nbc @NBCSports I hope you're donating the revenue from commercials to rebuild Rio. Ridiculous.

— The Rick (@SikRick13) August 6, 2016

Mediaite notes the first 40 minutes of the Opening Ceremonies included 14 minutes of commercials during six different breaks.