During the Olympic opening ceremonies, NBC apparently stands for Nothing But Commercials.

Viewers took to Twitter to slam the network’s frequent commercial breaks Friday night.

https://twitter.com/soniasideup/status/761720610938494976

Matt Drudge even weighed in, tweeting, “5 commercial breaks in first 30 minutes??!! Send some mosquitoes into the NBC booth!” deftly referring to the Zika outbreak in Brazil.

Others were equally as irritated:

https://twitter.com/TerryDykstra/status/761716495332286464

Mediaite notes the first 40 minutes of the Opening Ceremonies included 14 minutes of commercials during six different breaks.