A Meridian, Connecticut business owner is trying to make a statement with a new message emblazoned in bold letters across his work trucks: All Lives Matter.

Lyon and Billard Lumber Company owner Ed Goralnick said he decided to print the message in large bold letters on company trucks to give community members something to think about amid a summer of Black Lives Matter protests and attacks on police in Dallas and Baton Rouge, Fox 61 reports.

“You can’t segregate people. I don’t care if you’re black, white, Hispanic. It cost me a few bucks, but it’s worth it. We’ve gotta get the message out there,” Goralnick said.

The truck decals also feature full-sized, smiling police officers, police vehicles and the message “Thank You all.”

Of course, not everyone agrees with Goralnick, and some local social justice advocates believe those with the All Lives Matter mentality simply misunderstand the Black Lives Matter movement.

“When it comes to the slogan ‘Black Lies Matter,’ white people in particular get very angry and then they say, ‘Well, all lives matter,’” Bishop John Selders, founder of Moral Monday Connecticut, told Fox 61. “It should not be that because I affirm me, that somehow denigrates you.”

Goralnick said he simply wanted to voice his belief that all lives have value, and to give police the respect that they deserve.

“We’re all the same. That’s the way I look at it,” he said. Police are “the ones who put their lives on the line every day. They’re the ones who we call. They don’t get the respect, so we want to just thank them.”

The Meriden business owner isn’t the only person taking up the All Lives Matter mantle.

The Edwards, Mississippi police department also recently affixed stickers with those three words to the bumpers of patrol cars after Chief Torrence Mayfield put up the money himself to buy them, WLBT reports.

Torrance, who is black, told the news site that some cars already display messages like “In God We Trust” and “Protect and Serve,” but he wanted to make a statement on the racial tensions surrounding highly publicized, deadly officer-involved shootings, as well as attacks on police in Dallas and Baton Rouge.

“It should not just be ‘Black Lives Matter’ or ‘Blue Lives Matter,’” he said. “But Hispanic, Muslim, Jewish – all lives should matter and nothing warrants police officers’ lives lost. We want this to resonate far and abroad. Everywhere. All communities should embrace this.”

So far, Edwards police have not received any complaints.

“Blue Lives Matter is not going to be welcomed by everyone and neither is Black Lives Matter,” he told WNCN. “You are not going to please everyone, but 100 percent of my officers completely agreed (All Lives Matter), the Mayor agreed and everyone has absolutely loved it.”