Americans were more interested in faceplants and crotch shots on Sunday night than they were in Megyn Kelly’s new NBC show.
Kelly’s audience ratings continued to shrink, despite a much hyped interview with Infowars’ Alex Jones.
TV Line reports:
Sunday Night With Megyn Kelly‘s controversial Q&A with Alex Jones drew 3.5 million total viewers and a 0.5 rating, ticking down for a second consecutive week and tying for third in the demo in the time slot behind Fox’s U.S. Open golf coverage (6.1 mil/1.4) and ABC’s Funniest Home Videos rerun (3.7 mil/0.7).
“Sunday Night with Megyn Kelly” was also bested by ABC’s “Celebrity Family Feud,” “Steve Harvey’s Funderdome,” and “The $100,000 Pyramid.”
Kelly’s audience saw a steep decline from the previous week.
According to Variety, Kelly’s 3.5 million total viewers was down significantly from the previous week’s 4.9 million.
That’s a 29% decrease.
NBC execs were reportedly holding emergency “crisis” meetings last week over her flat performance and the fallout from the anticipated Jones appearance.
Page Six reported:
Insiders told us that staff were in panicked meetings all day on Monday. “It’s a s - - t show. No one wants to withstand a whole week of criticism over this. There are a number of people who want to pull the interview.”
But another source told us NBC needs the controversy to shake up their Sunday night and to bring new viewers. “No one expected sponsors to pull out, but this is why they hired Megyn. They expect to lose and gain viewers and they want the buzz.”
Is there a meeting level above “crisis”? Maybe Kelly will report on it next week…if she still has a show.
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