Activists and the mainstream media have fawned over the “student-led” anti-gun campaign that has emerged after the Parkland, Florida school massacre.

Allegedly led by the likes of teens David Hogg and Emma Gonzalez, gun grabbers are holding a “March For Our Lives” on the National Mall this weekend.

If the campaign is student-led, why is “the largest independently-owned public-relations firm in the entertainment industry” handling media requests?

Media outlets interested in obtaining press credentials for the event receive a response from a West Coast PR firm named “42 West.”

According to the company’s site:

With unparalleled experience, contacts, and expertise, 42West is one of the leading full-service public-relations firms in the entertainment industry. …

… 42West grew to become the largest independently-owned public-relations firm in the entertainment industry. Both individually and as a group, the firm’s PR professionals have developed and executed marketing and publicity strategies for hundreds of movies and television shows as well as for countless individual actors, filmmakers, recording artists, and authors. In addition, we have also provided strategic counsel to a wide variety of high-profile individuals and corporate clients — ranging from movie and pop stars to major studios and media conglomerates — looking to raise, reposition, or rehabilitate their public profiles.

Such a fancy PR firm must be expensive. Who or what is paying for it? David Hogg’s lunch money?

Will the mainstream media bother to ask such a question on Saturday? Or will they merely sit at the foot of David Hogg and lap up his zingers against the NRA?